About
Martina Schell is a User Experience and Creative Consultant who specialises in user-centered design, customer experience strategy and design research. She has over twelve years experience in interactivity for web, desktop and devices, with a background in brand development.
Her experience spans the full breadth of the UCD lifecycle, including design research, personas & scenarios, information architecture, interaction design and visual design to inform insight and strategy. Martina enjoys introducing User Experience practice into companies, and leads multi-disciplinary teams on cross-cultural research and design projects around the world.
She has helped Fortune 500 and start-up companies across a wide range of sectors develop new products and services, or measurably improve existing ones. Her clients include Travelocity, lastminute.com, Expedia, GNER/NatEx, British Airways, O2, Vodafone, Yahoo! Mobile, Motorola, Nokia, Microsoft, Amazon, eBay, Gumtree, Play.com, Marks and Spencer, John Lewis, Walmart, Akbank, Royal Bank of Scotland, FIFA, Pepsi, Lufthansa, EDF Energy, John Brown Publishing and The Horses Mouth.
She has worked for boutique UX consultancy, creative agency, world leading dotcom and start-up environments.
Martina holds a MA in Applied Imagination from Central Saint Martins, where she conducted research into methods for multi-disciplinary collaboration and adoption of user-centered thinking to support creativity and innovation.
She recently organised UXcampLondon, spoke at UPA, PechaKucha and NMK and mentors at Seedcamp.